the “new” gap


If you are part of my generation (born in ’79) then you have at some point been a loyal GAP shopper.  I remember when they opened in my hometown I was over the moon.  It quickly became a staple spot for back-to-school basics and I’m pretty sure that at least 60% of my wardrobe was GAP in the early 90’s.  I’m still a fan, picking up styles like the new ‘sexy boyfriend‘ jean from this spring, but from an overall retail perspective they have missed the mark for the past few years and the brand identity has become a little, ahem – schizophrenic.  In speaking with a few people that I know at the company – GAP is getting back to its roots (and groove) of fashionable all american prep.   They have been working towards re-establishing themselves as the go-to destination we’ve all grown to know and love for the classics.  Rebekkah Bay, the companies new Creative Director may even be the new rival to J.Crews Jenna Lyons according to Connie Wang from Refinery29.  This coming fall we’re about to see this new vision and collection come to life.  Here are a few of my favorites from the fall 2013 look book.  What do you think?  xx #yoursoulstyle  *photo credit: here and here

Screen Shot 2013-04-22 at 3.09.53 PM Screen Shot 2013-04-22 at 3.10.45 PM Screen Shot 2013-04-22 at 3.11.26 PM Screen Shot 2013-04-22 at 3.11.39 PM Screen Shot 2013-04-22 at 3.12.34 PM

Add Comment