spotlight: beyonce and h&m

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Last week H&M released a new swimwear collection featuring the one and only, iconic Beyonce Knowles (aka Mrs. Carter).  The summer campaign features Beyonce in a few key pieces for the season and according to her are representative of, “the four elements – fire, water, earth and wind”.  In the press release made in March – H&M stated Beyonce is an ideal spokesperson for the campaign, demonstrating “the idea that all women can be all things: strong, vulnerable, sensual, maternal, fun, flirtatious.”  I couldn’t be more thrilled with H&M’s choice to feature Beyonce as a brand ambassador.  As a woman who emphasizes the importance of female empowerment through music, H&M will help send her powerful and vital message globally.  I’ll leave you with these lyrics from one of her songs….and a few beautiful shots from the campaign.  All swimwear available in stores now!  xx – #yoursoulstyle

Run the World (Girls):

Who are we? What we run? The world (who run this motha, yeah)
Who are we? What we run? The world (who run this motha, yeah)
Who are we? What do we run? We run the world! (who run this motha, yeah)
Who are we? What we run? We run the world
Who run the world? Girls

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photo credit: Inez van Lamsweerde and Vinoodh Matadin

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