Diane, what is your soul style?
Growing up we didn’t have a lot of money compared to others from the wealthier part of our North Cali farming community. Instead of trying to compete with the best, I became creative and learned how to refurbish/restructure the clothes I had and mix them with newer pieces. My influences at the time were Madonna and Cyndi Lauper – not to date myself.
As I moved on and gained experience in the fashion industry, I wore clothing that projected confidence and commanded the respect of becoming a head designer. These days, I am more comfortable in my skin and dress in ways I feel are most flattering. I mix high and low fashion and shop from retailers that range from H&M to Coach.
How do you describe your style?
I think my style varies and depends on what I feel like and where I’m going. Sometimes it can be a pencil skirt and tee and in other moments, baggy jeans rolled up with heels and a crop top. My style is mostly casual and comfortable with touches of femininity. I always like to add a drop of rock edge whether that be with statement rings or leather pants.
My style says that I’m confident in who I am and my ability. Because Sweenie is focused in the activewear markets, I get to test and wear the product we produce. Some days it’s just me in a pair of cool metallic leggings and a lace tank, heading to contractor and fit meetings.
Did your style evolve over time or has it stayed consistent?
My style has evolved over time. When I first started in the fashion industry, I dressed slightly masculine because I thought it would help me be taken more seriously. Over time though, I learned to own my femininity and softer sides, while simultaneously embracing the strong and edgy.
Must have item in your wardrobe?
A new asymmetrical fleece vest that I purchased last month in Greve, Italy.
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