New York Family Feature


UPDATE WITH CORRECT LINK! Clearly, I’m rusty on here.

It’s been way too long since I’ve updated the blog portion of this site (motherhood, pregnancy and welcoming new baby Bloom Paz may have something to do with it), but I wanted to get this New York Family article (linked here) front and center because I have lots cued up for 2020 and I’m hoping this feature is just one of the many in the coming year. True story: I took Vida to Jefferson Library two weeks ago, and it was the first time I saw the feature in print. Was super fun to show my baby girl her mama on one of the spreads, and furthermore a photo of her (above). More to come….soon! xx Jenny

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trend: white dresses

Jenny Greenstein

Who What Wear recently published an editorial on white dresses and confirmed that “as it turns out, “white dress” is the most searched apparel item, according to the analytics firm SEMrush”.  But I got to thinking, “sh*t, I’ve always loved white dresses” so trend or no trend, I’ll be coveting a new round-up for Spring/Summer 18 anyway. And you might too. That all said, I’ve pulled together a few of my latest faves below (including the above style from Rejina Pyo) and styled the above to give you an example of how to make your white dress transitional as we move towards warmer days. Also, don’t forget to check out my instagram stories for a weekly Look Of The Week, + archived looks are saved in my highlights under “SHOP”. Besos. xx Jenny

SHOP THE ABOVE LOOK: staud dress // veronica beard booties // h&m statement earrings // topshop trend // stella mccartney handbag


2018 commences

jenny greenstein

2018 already feels like it’s kicking my ass, but in all the right ways. There seems to be a new creative flow that took a nap towards the end of 2017, and since Jan 1, it’s awoken – which I’m grateful for. As an entrepreneur, motivation + drive has to come from within since no one else is holding me accountable except myself. Your Soul Style is my first baby, but with my actual baby’s arrival (hi, Vida!), there is more to manage and it takes more brain power to refresh, reboot and push forward. But, I’m here and ready!

That all said, a few new initiatives for 2018 include kicking back up my Spotlight feature which I haven’t worked on since 2015(!), a relaunch of my site (that was a 2017 goal, but has since pushed into this year), creating more content for this site, and my instagram handle plus more. Tomorrow, I’ll be launching a “Look Of The Week” feature which will build out seasonal looks from head to toe, and be shoppable directly from instagram stories. It’s a new idea, and I’m excited about it. All feedback welcome!

So without further ado, take a peak of my first “Look Of The Week” above, getting me all sorts of excited for SS18! Yeah yeah, it’s pretty frigid here in NYC, but I’m manifesting into the warmer days ahead. Join me!

Enjoy, Happy (belated) New Year + chat soon! xx J

SHOP: Love Shack Fancy Dress // Hair Ribbon // Alexander Wang Denim Jacket // Hat Attack Raffia Bag // Dolce Vita Bootie

fall closet cleansing…

jenny greenstein

Transitions are undoubtedly hard, but necessary. They are the bridge between before and after and we typically come out on the other side stronger, wiser and better than before. But how we embrace these changes is key, and actively participating in the process is a necessary component to the success of it.

As a Personal Stylist, and an avid believer that your wardrobe functions as an extension of the inner self, a new season is one of the best times to evaluate, detox, establish a fresh foundation and reboot for the months ahead. Beginning with a Closet Cleanse allows us to release, create space for newness and part of successful growth means letting go and shedding. Closet Cleanses include:

  • 1-hour Styling Evaluation to determine needs and goals
  • 4-hour Closet Cleanse to detox your closet (time of Closet Cleanse depends on individual)
  • Closet Organization by category and color
  • Outfit styling from your existing wardrobe
  • List of must-have closet organization tools/wardrobe kit
  • Curated shopping list of the must-have pieces that are missing from your closet

That all said, I can’t wait to work with you. To learn more, read about others experiences here, here and here + please send me a note @ to chat more about it in person. For a complete list of services click here. I can’t wait to help you effectively turn the page for the amazingness of what’s to come.

Happy first (unofficial) day of Fall.

Besos xx Jenny

*photo/collab with ana gambuto

YSS shop: fall 2017

jenny greenstein

I’m never one to rush through a season (well unless it’s Winter) but I make sure to prepare personal clients for the months ahead so that when the temperatures do start to shift, they are ready. That said, I’ve started to book seasonal closet cleanses, styling and shopping appointments (have you booked yours yet!?) and super excited to release my current edits on the YSS Shop page! While shopping for trends may not be on your radar (totally cool, btw), a few to note this season are red, metallics, power suits (YES! YES! YES! I’m with her!), folklore, shearling, feathers, fringe and slogans – to name a few. I’ve already got these in my shopping cart and need to hit ‘confirm order’ before they sell out. Currently the shop is just a small capsule, but I’ll be updating daily. Head on over here to peep my latest fall finds and stay tuned because I’ll be posting alerts on my instagram page when new pieces are added. Besos, jenny