spotlight: beyonce and h&m

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Last week H&M released a new swimwear collection featuring the one and only, iconic Beyonce Knowles (aka Mrs. Carter).  The summer campaign features Beyonce in a few key pieces for the season and according to her are representative of, “the four elements – fire, water, earth and wind”.  In the press release made in March – H&M stated Beyonce is an ideal spokesperson for the campaign, demonstrating “the idea that all women can be all things: strong, vulnerable, sensual, maternal, fun, flirtatious.”  I couldn’t be more thrilled with H&M’s choice to feature Beyonce as a brand ambassador.  As a woman who emphasizes the importance of female empowerment through music, H&M will help send her powerful and vital message globally.  I’ll leave you with these lyrics from one of her songs….and a few beautiful shots from the campaign.  All swimwear available in stores now!  xx – #yoursoulstyle

Run the World (Girls):

Who are we? What we run? The world (who run this motha, yeah)
Who are we? What we run? The world (who run this motha, yeah)
Who are we? What do we run? We run the world! (who run this motha, yeah)
Who are we? What we run? We run the world
Who run the world? Girls

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photo credit: Inez van Lamsweerde and Vinoodh Matadin

spotlight: tiny buddha blog

bracelets

Happy Friday!

The underlying Your Soul Style message is about empowerment through the vehicle of style and ensuring authenticity in self expression.  I began this blog to create a place where women could not only find style, trend and shopping tips, but also be encouraged, motivated and inspired to embrace their own individuality through it all!  I’m a firm believer that a confident, genuine sense of style and self-love go hand in hand and we cannot achieve one without the other.  I came across the article “How to Love Your Authentic Self” on the blog, Tiny Buddha which I wanted to share with you.  Lori Deschene is brave (and humble) enough to be open and honest about her journey to self discovery while also enlightening us with the wisdom she’s gained from her personal experiences.  None of us are perfect – I, myself sometimes challenged while managing (and filtering!) the outside and distracting noise that enters all our lives daily.  It is critical to look inward and raise the sometimes uncomfortable awareness to important questions along the way, ensuring we’re accepting our true selves.  It is here (and only here) where you can discover your soul style.  photo credit: here

Click here for the full article….

I hope you all have a beautiful weekend!  xx #yoursoulstyle

spotlight: muzungu sisters

Muzunga

Earlier this week I posted this pic on instagram of an amazing bag that I found in Harper’s Bazaar.  While flipping through the mag it noticeably stood out on the page thus beginning the deep dive into where this piece of perfection had been sourced from.  Enter Muzungu Sisters!  Dana Alikhani and Tatiana Santo Domingo are the co-founders of the brand and their mission is to “promote fair labour practices by showcasing artisan-crafted goods from around the world”.   The online store was born in 2009 and Dana and Tatiana’s goal is to “shine a light on the rare artistry found in various communities, and to stimulate those local economies, all while providing customers with timeless, hand-selected items of impeccable quality and style.”  I have become an instant fan of the product (and philosophy) and I’m thinking you might too!  Shop the site here and read the bio behind each item – everything has a story.  I’m currently coveting these. *above photo via here

Screen Shot 2013-04-24 at 10.21.16 PMdelphine delafon x muzungu sisters III

Screen Shot 2013-04-24 at 10.06.59 PMenamel hoop earrings

Screen Shot 2013-04-24 at 10.27.02 PMdark blue stitched kaftan

Screen Shot 2013-04-24 at 10.14.46 PMdenim bali sarong

Screen Shot 2013-04-24 at 10.29.40 PMtasseled dress

Screen Shot 2013-04-24 at 10.31.54 PMembroidered zebra shawl

Screen Shot 2013-04-24 at 10.36.17 PMwayuu mini mochila x

the “new” gap

Gap-Fall-2013-Collection-Pictures

If you are part of my generation (born in ’79) then you have at some point been a loyal GAP shopper.  I remember when they opened in my hometown I was over the moon.  It quickly became a staple spot for back-to-school basics and I’m pretty sure that at least 60% of my wardrobe was GAP in the early 90’s.  I’m still a fan, picking up styles like the new ‘sexy boyfriend‘ jean from this spring, but from an overall retail perspective they have missed the mark for the past few years and the brand identity has become a little, ahem – schizophrenic.  In speaking with a few people that I know at the company – GAP is getting back to its roots (and groove) of fashionable all american prep.   They have been working towards re-establishing themselves as the go-to destination we’ve all grown to know and love for the classics.  Rebekkah Bay, the companies new Creative Director may even be the new rival to J.Crews Jenna Lyons according to Connie Wang from Refinery29.  This coming fall we’re about to see this new vision and collection come to life.  Here are a few of my favorites from the fall 2013 look book.  What do you think?  xx #yoursoulstyle  *photo credit: here and here

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and the adventure begins (or continues)…

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Hello friends!  I hope you have had a lovely week.  Mine has been pretty cathartic since my corporate America career came to a close (yesterday was my last day as a 9-5’er).  I am ecstatic about this next step and look forward to new endeavors, especially the evolution of Your Soul Style.  You have all been a crucial part of this journey and have given me the courage to make this change so I thank you for that.  This community of women is what inspires me and the adventure has only just begun.  Stay tuned – I have just scratched the surface.  In the meantime, you know where to find me.  *photo via koray birand for harpers bazaar

Here are a few of my favorite links from the week that I thought you may enjoy!

I’ve watched this about 50x already this week.  THANK YOU from the bottom of our heart Brian (from sharkpig).  password: wonderful

I have always been a fan of these even though the past few years have trended differently.  What’s your take?

Can someone please tell me how I can get my hair to do this?

Now that I will be working from home, I’ll need some home office sprucing.  This and this look good.

I love when this happens before the season really takes off

I’ve been putting this off for a few weeks but I finally think I’m ready to do it again

If you’re a collector of items from around the globe, check this out

I hope you have a fantastic weekend planned ahead!  Stay beautiful, strong and inspired.

*follow me on instagram, facebook, pinterest and twitter!!