trend: white dresses

Jenny Greenstein

Who What Wear recently published an editorial on white dresses and confirmed that “as it turns out, “white dress” is the most searched apparel item, according to the analytics firm SEMrush”.  But I got to thinking, “sh*t, I’ve always loved white dresses” so trend or no trend, I’ll be coveting a new round-up for Spring/Summer 18 anyway. And you might too. That all said, I’ve pulled together a few of my latest faves below (including the above style from Rejina Pyo) and styled the above to give you an example of how to make your white dress transitional as we move towards warmer days. Also, don’t forget to check out my instagram stories for a weekly Look Of The Week, + archived looks are saved in my highlights under “SHOP”. Besos. xx Jenny

SHOP THE ABOVE LOOK: staud dress // veronica beard booties // h&m statement earrings // topshop trend // stella mccartney handbag


2018 commences

jenny greenstein

2018 already feels like it’s kicking my ass, but in all the right ways. There seems to be a new creative flow that took a nap towards the end of 2017, and since Jan 1, it’s awoken – which I’m grateful for. As an entrepreneur, motivation + drive has to come from within since no one else is holding me accountable except myself. Your Soul Style is my first baby, but with my actual baby’s arrival (hi, Vida!), there is more to manage and it takes more brain power to refresh, reboot and push forward. But, I’m here and ready!

That all said, a few new initiatives for 2018 include kicking back up my Spotlight feature which I haven’t worked on since 2015(!), a relaunch of my site (that was a 2017 goal, but has since pushed into this year), creating more content for this site, and my instagram handle plus more. Tomorrow, I’ll be launching a “Look Of The Week” feature which will build out seasonal looks from head to toe, and be shoppable directly from instagram stories. It’s a new idea, and I’m excited about it. All feedback welcome!

So without further ado, take a peak of my first “Look Of The Week” above, getting me all sorts of excited for SS18! Yeah yeah, it’s pretty frigid here in NYC, but I’m manifesting into the warmer days ahead. Join me!

Enjoy, Happy (belated) New Year + chat soon! xx J

SHOP: Love Shack Fancy Dress // Hair Ribbon // Alexander Wang Denim Jacket // Hat Attack Raffia Bag // Dolce Vita Bootie

finding your soul style

jenny greenstein

A few months back I was asked to participate in a ‘Mothering In Style’ online event that brought together 20 experts in the areas of pregnancy and postpartum services, fitness and health, fashion and style, and mindfulness and intuition. I spoke on behalf of style and how vital it is to pay attention to this practice of self-care as you moving through the various transitions in motherhood. Check out my interview titled, Find Your Soul Style: Strategies for Knowing Yourself on the Inside in order to Dress with Purpose on the Outside to get some FREE expert styling advice, and see what each of the 20 experts had to say by following the link on the page.

besos xx jenny

photo via marisa erin photo

WRNY: postnatal closet cleansing

jenny greensteinSharing some MAJOR guidance on how to cleanse your closet post baby! Head over to Well Rounded to peep my step-by-step on how to detox, reboot and rebuild after this monumental transition. I’d love to help you in person too, just read what my latest postnatal client had to say about her experience. Contact me for a free consultation at and let’s get to it. besos, xx jenny

with gratitude…

jenny greenstein

When clients send me messages like the below, the gratitude I hold for the opportunity to support others on their personal journey is immeasurable . I can’t wait to support you too. More words from clients here, and details on service offerings here.

“After my second child was born I felt out or sorts in my new body shape and size and needed help pulling my look together in that transitional period back to work. I also felt like my wardrobe was a bit tired and dated after having spent the last couple years chasing a toddler and being pregnant. Jenny came to my house and worked with me on a closet cleanse, styling advice, and a manageable list of items to purchase to help bring my vision for my look to life. She carefully considered my inspirational ideas board, my existing wardrobe, my transitional body, and my budget. She seamlessly wove these factors together into tangible style advice that will carry me through this time and well beyond. It was helpful to hear her thoughtful feedback, and her calm, supportive approach made the experience both focused and fun. I love that she thinks of my work + weekend wear as one cohesive wardrobe that should work together. She encouraged me to consider all of my clothes as options for any day of the week and not to separate the “professional” me from the more leisurely me. This has helped me see my existing wardrobe in a new light and inspired me to both restyle what I have and to invest where I need it most. I will definitely be working with her again.” – Celine, postnatal client, May 2017