you’re invited!

jenny greenstein

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 Friends, Clients, Mama’s and Mama’s-to-be!

Please join me on Wednesday May 18th from 5pm – 8pm, alongside Yoko Shimada, founder of Mitera Collection and a few other inspiring women in an open and honest panel discussion on today’s working motherhood! As a new mama myself, I’m familiar with the challenges of balance, transitioning back to work and staying sane in the process. I know some of you can relate! I can’t wait to chat with you all more about it at the event.

Shopping and refreshments will be available all day from 12p – 8p, along with a complimentary fitting with Yoko herself. Email help@miteracollection.com to book your appointment in advance.

Further details here and below.

Please RSVP here if you will be attending. And I hope to see you there!

interview: mitera

jenny greenstein

During my pregnancy I met Yoko Shimada – founder of Mitera, a motherhood centric brand for pre/postnatal life, specifically during breastfeeding. I joined Yoko, and the Mitera team as their on-site stylist for the Biggest Baby Shower event here in NYC, and at at 37 weeks featured the Grace dress in a ‘Style The Bump‘ post which to date is still one of my favorites of that series. That said, once Vida arrived I was excited to get back into the dress, utilizing the features and benefits of the hidden zipper for breastfeeding. I told Yoko in a current interview with the brand that when I wear the dress, ‘I feel like a breastfeeding Greek goddess in it’. The rest of the Q&A digs a bit deeper where I chat about my pregnancy, motherhood and breastfeeding journey, what parenting feels like from the perspective of a same-sex couple and my wish for Vida as she grows up. Click over to Mitera’s blog to read the full feature, and be sure to hit the shop tab on their site to peruse the beautiful collection.

jenny greenstein

jenny greenstein

photos via lori berkowitz

style the bump: 35 weeks

jenny greenstein

I’ve been fortunate to collaborate with some epic maternity brands throughout my pregnancy, and in this week’s Style The Bump: 35 Week post, I bring you one of my newest faves: Mitera, “a fashion brand with a core mission to make mothers feel beautiful, confident and empowered. [The company] Mitera creates contemporary, smart and versatile clothing that provides style and comfort for nursing and pumping mothers and pregnant mothers-to-be.” I was super excited when Yoko Shimada, the companies founder reached out to connect because I’m eager to learn about brands targeted towards mamas looking to maintain their stylish lifestyle! And I love being able to bring that awareness to all of you! Yoko invited me to come and join the Mitera team at the Biggest Baby Shower event, acting as their on site Stylist for the evening, and I couldn’t wait to wear the Grace Dress shown in these photos since the second I tried it on, I felt beautiful, sexy (a sometimes hard to achieve feeling when 35 weeks pregnant!) and of course – stylish.

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I’ve written about the challenge of styling maternity-wear in previous Style The Bump posts, but with companies like Mitera, women are able to invest into pieces that work for pre, during and postpartum life, while remaining fashionable and functional at the same time. This dress has so many aspects that I love. Between the gorgeous Japanese crepe fabric, to the meticulously placed knife pleats that run along the entire length of the dress and secret breast-feeding zippers, it’s nothing short of perfection. The dress is also machine washable, retaining its shape (and pleats), and constructed with “a patent-pending thin built-in front liner (kind of like a loose sports bra) so that your chest area is not immediately exposed when the zippers are open offering moms the ultimate functionality and peace of mind to help them enjoy life too as nursing moms.” It comes with a belt made of the same fabric which can be added during your postpartum days.

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Mitera is a company that believes in style from the inside out. More than just creating beautiful pieces that empower new mamas and help them feel beautiful, the company has created the Mother to Mother program. “For every dress you purchase, Mitera makes a meaningful contribution to innovative organizations working to improve maternal and newborn health in tangible, measurable and impactful ways.” Yoko is extremely passionate about this mission and believes as women we should all be supporting each other! A woman after my heart, I can’t wait to continue our partnership together.

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A special thanks to Mitera for having me come on board during the Biggest Baby Shower event, and be sure to pop on over to the site to check out the entire collection!