trend: white dresses

Jenny Greenstein

Who What Wear recently published an editorial on white dresses and confirmed that “as it turns out, “white dress” is the most searched apparel item, according to the analytics firm SEMrush”.  But I got to thinking, “sh*t, I’ve always loved white dresses” so trend or no trend, I’ll be coveting a new round-up for Spring/Summer 18 anyway. And you might too. That all said, I’ve pulled together a few of my latest faves below (including the above style from Rejina Pyo) and styled the above to give you an example of how to make your white dress transitional as we move towards warmer days. Also, don’t forget to check out my instagram stories for a weekly Look Of The Week, + archived looks are saved in my highlights under “SHOP”. Besos. xx Jenny

SHOP THE ABOVE LOOK: staud dress // veronica beard booties // h&m statement earrings // topshop trend // stella mccartney handbag


2018 commences

jenny greenstein

2018 already feels like it’s kicking my ass, but in all the right ways. There seems to be a new creative flow that took a nap towards the end of 2017, and since Jan 1, it’s awoken – which I’m grateful for. As an entrepreneur, motivation + drive has to come from within since no one else is holding me accountable except myself. Your Soul Style is my first baby, but with my actual baby’s arrival (hi, Vida!), there is more to manage and it takes more brain power to refresh, reboot and push forward. But, I’m here and ready!

That all said, a few new initiatives for 2018 include kicking back up my Spotlight feature which I haven’t worked on since 2015(!), a relaunch of my site (that was a 2017 goal, but has since pushed into this year), creating more content for this site, and my instagram handle plus more. Tomorrow, I’ll be launching a “Look Of The Week” feature which will build out seasonal looks from head to toe, and be shoppable directly from instagram stories. It’s a new idea, and I’m excited about it. All feedback welcome!

So without further ado, take a peak of my first “Look Of The Week” above, getting me all sorts of excited for SS18! Yeah yeah, it’s pretty frigid here in NYC, but I’m manifesting into the warmer days ahead. Join me!

Enjoy, Happy (belated) New Year + chat soon! xx J

SHOP: Love Shack Fancy Dress // Hair Ribbon // Alexander Wang Denim Jacket // Hat Attack Raffia Bag // Dolce Vita Bootie

with gratitude…

jenny greenstein

When clients send me messages like the below, the gratitude I hold for the opportunity to support others on their personal journey is immeasurable . I can’t wait to support you too. More words from clients here, and details on service offerings here.

“After my second child was born I felt out or sorts in my new body shape and size and needed help pulling my look together in that transitional period back to work. I also felt like my wardrobe was a bit tired and dated after having spent the last couple years chasing a toddler and being pregnant. Jenny came to my house and worked with me on a closet cleanse, styling advice, and a manageable list of items to purchase to help bring my vision for my look to life. She carefully considered my inspirational ideas board, my existing wardrobe, my transitional body, and my budget. She seamlessly wove these factors together into tangible style advice that will carry me through this time and well beyond. It was helpful to hear her thoughtful feedback, and her calm, supportive approach made the experience both focused and fun. I love that she thinks of my work + weekend wear as one cohesive wardrobe that should work together. She encouraged me to consider all of my clothes as options for any day of the week and not to separate the “professional” me from the more leisurely me. This has helped me see my existing wardrobe in a new light and inspired me to both restyle what I have and to invest where I need it most. I will definitely be working with her again.” – Celine, postnatal client, May 2017

you’re invited! private shopping event

jenny greenstein

Mama’s, Clients & Friends,

Happy Monday! I wanted to invite each of you to a private shopping event in honor of upcoming Mother’s Day, that I’ll be co-hosting with Silver ContinentHania by Anya Cole (+ more), with a mission to bring together brands that focus on sustainability, social responsiblity, empowering women, while remaining absolutely beautiful from the inside out. In these current times, there is nothing more powerful than joining forces, rising up and coming together in support of one another.

In addition to a day of shopping for either yourself or another woman in your life, a portion of proceeds from your purchases will be donated to Every Mother Counts, a non-profit organization dedicated to making pregnancy and childbirth safe for every mother.

I’ll be offering on-hand styling advice, plus 15% off future bookings on any Your Soul Style service.

Take a peek at the invitation for details, and come by to say hi, shop these incredibly beautiful brands, and to support Every Mother Counts. Please RSVP directly to me at

We can’t wait to see you there!

xx ~ jenny

shopbop ‘event of the season’ sale

jenny greenstein

I don’t know about you, but the change in temperature has got me jones’ing for fresh, seasonal pieces. I’m happy to report that today – 4/12 through 4/14, Shopbop is having their “Event Of The Season” sale with 25% off purchases over $500 and 20% off purchases below. So if something over in the YSS SHOP from Shopbop has peaked your interest, now is definitely the time to buy it. Outside of what’s already there, a few other ideas below…



For the full sale, head on over to Shopbop to peruse the site…

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