yss x loyal hana trunk show

jenny greenstein

I’m super excited to announce that I’ll be co-hosting a trunk show with my go-to breastfeeding-friendly clothing brand, Loyal Hana! I can’t say enough amazing things about this brand (see: Closet Cleanse collaboration and my instagram posts), and being an exclusively breastfeeding mama myself, these are the items that I’ve been living in. Not only super functional for my lifestyle, but ridiculously stylish too. I mean, seriously – could this jumpsuit be any cooler? Perfect “from the bump, to the boob and beyond.” Loyal Hana will be offering a 25% off promo on their collection, and I’ll be offering 15% off my pre/post natal styling package! Come say hi, and shop the goods. Details below!

EVENT: Your Soul Style x Loyal Hana Trunk Show (babies welcome!)

WHEN: Wednesday, December 2nd

TIME: 3pm – 7pm

WHERE: 20 East 9th Street (between University & 5th), Apt 12-O

jenny greenstein jenny greenstein jenny greenstein

the big reveal

postpartum style

To follow up on my post a few weeks back about breastfeeding-friendly styling tips, here’s a round-up of some non-specific nursing items to get you through this transition and beyond. It’s taken me a minute to create a temporary capsule wardrobe, but I think it’s essential to have an assortment that ensures you feel stylish, beautiful and put together. Breastfeeding for me has been an empowering experience, but when it comes to getting dressed there is a lot to manage: big boobs, the baby and easy access. While brands like Loyal Hana and Mitera create super stylish items equipped for nursing, strategic shopping amongst non-nursing brands will help give you plenty of options for now and later.

shop it (clockwise): 1. tracey reese fringed poncho //  2. madewell denim wrap dress // 3. 10 crosby by derek lam shirt // 4. topshop cropped shirt // 5. ace and jig kimono top // 6. cupro zip front dress // 7. topshop jumpsuit // 8. topshop hybrid shirtdress

spotlight series 2.0

hailey andresen

Hello and happy week. Hope it’s a good one. Today I’ll be reintroducing my Spotlight Series, and from this point forward I’ll be including a new focus on mamas or mamas in the making. While I myself just transitioned into motherhood, I’d like to tap into how other moms are embracing their style from the inside out. I know balance can be challenging, especially when it comes to taking care of yourself, but the women I’ve connected with are super inspiring. While social media can paint an overly glorified picture, I’m looking to these mamas to share their authentic experiences. I want to take a glimpse inside their lives to see how they make it all happen. We know it ain’t easy, but there is so much we can relate on. So let’s talk about it. In addition to the feature here, these ladies will each do a 1-2 day instagram takeover on the @yoursoulstyle handle. This way we can have a visual snapshot too. I can’t wait to introduce you to these incredible gals!

To kick things off, I’d like you to meet Hailey Andresen, founder of Household Mag, a blog dedicated to all things food, lifestyle and “building a nest in brooklyn”. I ‘met’ Hailey over our beloved instagram where we’ve both found an incredible community of women to connect with. It’s amazing how close you can feel to someone through the medium of social media. I felt like I knew Hailey after a few exchanges in the comment section. Oh – the wonders of modern day technology! While both pregnant at the same time, we shared our journeys and were able to show support. Despite both giving birth (Owen Drew was born on September 21st), we continue to share our daily thoughts on motherhood.

Hailey is a recent transplant to New York and comes to us by way of Phoenix. Living here was always on the radar for both her and husband Zack, and on the day Zack landed his dream job, Hailey found out she was pregnant. Leaving friends, family and all of what was comfortable behind would be difficult, especially during this critical time, but they decided to take the leap regardless and have not looked back. Household Mag launched quickly after Hailey’s arrival and has been building momentum in a big, bad way since. Full of beautiful story-telling, photographs by the incredible Amy Frances, recipes and dynamic lifestyle content, Hailey provides a voice that is both humble and relatable. She speaks with honesty, and is helping to create a community of strong, fierce women looking to design their own lives. Being that I work towards the same goal, I couldn’t wait to meet her!

Taking our instagram friendship off-line, we met in Prospect Heights to chat more about motherhood, lifestyle and how to balance it all. Our babes joined us too and while both managing conversation, coffee and tending to our little ones, I knew it was the beginning of an awesome friendship. Hailey, my new idol, seems to be doing the impossible. She was already back to work almost immediately after Owen’s arrival, and seems to have this whole working mama thing on lock. She likes to say, “coffee, coffee, coffee!”, but I think she’s got a few other tricks up her sleeve. How does she juggle it all while continuing to radiate beauty from the inside out? And how does she make it look so easy!? I needed to find out more. So I asked Hailey, what is Your Soul Style?

hailey andresen

YSS: What is Your Soul Style?

Hailey: My soul style combines my desire for comfort and style. For me being comfortable doesn’t necessarily involve sweatpants (although some days it ABSOLUTELY does). Most days being comfortable is so much more about being comfortable in my own skin which fashion plays a huge role in to. Finding pieces that compliment my figure and my lifestyle as a new mom are what I am all about.

YSS: How do you describe your personal style?

Hailey: My personal style has become more and more simple over the years. I used to be into vintage and prints, and while I still throw that into the mix every now and then, I enjoy more neutral colors, flattering silhouettes, and staple pieces that transition easily with the season and over time. I would rather purchase timeless pieces than anything super trendy.

YSS: What does your style say about you?

Hailey: I think that being concerned with fashion often times gives people a bad rap when it’s unnecessary. I don’t believe we need to look at it that way. Having style doesn’t mean spending a fortune. It means selecting pieces that compliment your figure and your personality. When I walk out the door I want to feel like my best and most confident self. My style says I’m strong and confident, but not high maintenance.

YSS: You’ve recently moved to New York by way of Phoenix. How much of your style is influenced by your old stomping grounds?

Hailey: I will always have a love for turquoise and southwestern prints, but those are items I use sparingly in my wardrobe. I would say more than anything else that coming from Phoenix has influenced my budget and what I’m willing to pay for pieces. I am a true bargain shopper at heart, and that has transitioned into my life here in New York as well.

YSS: And now that you’re in New York, how much has your style changed?

Hailey: What’s incredible about personal style progression in New York verse Phoenix is that there is so much more originality here. In Phoenix if you wear something a little unique, heads turn and you create a scene. In New York there is so much culture and fashion influencing our everyday lives that wearing a funky print or different waistline than the crowd doesn’t exist – it only makes you fit in more. I love that. Living in New York has made me fearless when it comes to trying out new styles.

household mag

YSS: Since becoming pregnant, and now a new mama, how has your style evolved?

Hailey: I have had to become much more practical in the pieces I purchased both while pregnant and as a new mom. At the moment, since I’m breastfeeding, that means button front tops, and more two-piece ensembles. Because I am such a bargain shopper it’s hard for me to justify spending money on items I won’t wear after I’m done breastfeeding so I simply don’t do that. I am more thoughtful when it comes to garments that are both stylish and functional which makes shopping a whole lot more difficult. This was the same scenario while pregnant. I almost refused to purchase maternity clothing.

YSS: Where do you draw your style inspiration from?

Hailey: I recently revamped my closet after having my first son. Because I had a particular budget, I went straight to pinterest and put together outfits. I didn’t do a full on capsule wardrobe, but I tried to keep that mentality – a few classic pieces for fall/winter. I sourced images from my favorite shops and blogs and attempted to stick to a color scheme where almost everything I bought would go together in one way or another.

YSS: Now that you’re a new mama, what is your go-to clothing item that you can’t live without?

Hailey: Loyal Hana is the one breastfeeding line I have pieces from. The dress in these photos is from their newest collection. They have almost invisible zippers along the chest area that makes wearing a one piece ensemble possible.

YSS: One thing every new mom should have in her closet?

Hailey: A nice fitting pair of jeans. I recently got a pair of high rise jeans from Madewell and I can’t tell you how great they make me feel and how practical they are for this season of life.

household mag

YSS: What does your morning routine look like? Do you find it more difficult to get dressed?

Hailey: Every morning is a little different. It’s definitely more difficult to get ready now, but I always make it a priority when I have plans outside the house. My son likes to be fairly awake first thing in the morning so showering at night, after he has gone to sleep, makes things much smoother the next day. If Owen isn’t up for a nap after feeding in the morning, I typically will put him in his swing right outside the bathroom with the door open. That way I can interact with him while getting ready. This requires more time than it ever did pre-baby and a whole lot of patience, but it’s worth it!

YSS: Any tips on how to make it easy?

Hailey: Aside from showering the night before, I would suggest a low maintenance hairstyle. I cut my hair above the shoulders while I was pregnant and this cut my getting ready time in half. Now I let mine air dry at night and normally just through some quick curls in it before walking out the door. Giving myself more than enough time in the morning also limits stress and allows for the curve balls that ultimately come your way as a new mom.

YSS: What has been your biggest style struggle since becoming a new mom?

Hailey: Sticking to functional pieces day in and day out when all the pieces I loved prior to getting pregnant are just waiting in my closet for me. These pieces are mostly dresses that just don’t make sense for breastfeeding. I reorganized and put all of the pieces that are breastfeeding friendly right up front. This way I’m not sifting through those garments daily when getting ready and trying to convince myself I can nurse in them.

YSS: What were your favorite maternity brands? Breastfeeding-friendly brands?

Hailey: I really regret not purchasing the maternity line from Storq while pregnant. If I were to do it over again, I would make that my first purchase. I bought a couple things from Pink Blush Maternity, which is great because they have something for almost any and every style. As far as breastfeeding goes – Loyal Hana.

household mag

YSS: Balance is hard for all of us, especially new mamas. How do you find the time to write for Household Mag, take care of Owen and still look good at the same time?

Hailey: I have set up a schedule based not on the time on the clock, but on Owen’s feeding times. So the first feeding of the day, then the second and so on. For everything I want to get done I give myself double the amount of time. So I plan for the time between feedings and if I don’t accomplish what I was hoping for during the first chunk of time I attempt it at the next one. A friend of mine suggested using a post it note each day. If you can’t fit your whole to do list on a post it, chances are you aren’t getting it done that day. So prioritizing and not overwhelming myself is important. I’ve had to learn that chances are I won’t get everything done I’m hoping to most days, but Owen will never have a shortage of love or care and that’s at the top of my list. Then comes self-care, which involves eating well and getting ready, or some days just making sure a shower happens. I’ve really had to learn to be patient with myself.

YSS: What would be your advice to women on achieving work/life balance?

Hailey: I’m a schedule and checklist kind of person – which can be good and bad. Setting myself up where both work and life are involved in my schedule is essential. Making time for my life and self is just as important as work. Some days it doesn’t work out as planned, but if I can always be striving for setting myself up for both, I am absolutely happier.

YSS: What is your advice to new mamas on how to embrace individual style?

Hailey: Find pieces that fit you well at whatever stage you’re at in motherhood, and be forgiving if you aren’t where you want to be body-wise. The transitions you experience through pregnancy and motherhood ebb and flow and some days our jeans are gonna be a little tighter than they were the day before. Always make time for self-care, but try not to beat yourself up. Being a mama is one of the hardest jobs there is!

household mag

Be sure to pop over to the @yoursoulstyle instagram handle to follow Hailey (@householdmagny) today and tomorrow and check out the Household Mag blog over here!

photos via Amy Frances

travel tips with the babe

vide rose

We just returned home from a trip to LA and while the time change and travel may have knocked us all out a bit, Vida first flight was a success. Since we’d like to travel with her around the world, when she slept for 4.5 hours on the way out and 4 on the way home, it felt like we hit the jackpot. I’m well aware that it could have gone either way, and I’m sure things will change since consistency is fleeting with a little one. But for now, I’m grateful. We can’t be 100% sure why Vida took so well to it, but I’ve rounded up a bunch of our travel tips that I believe could have contributed. I’m hoping this checklist will come in handy for you too. Enjoy!

vida rose vida rose

Travel Tips with the Babe:

Morning Flight: Booking a morning flight worked out in our favor because it kept Vida a bit on the sleepy side. We bypassed her morning nap, which kept her ripe for sleeping on the plane.

Get to the Airport Early: You’ll need extra time to assemble/disassemble strollers, change diapers, feed the baby, and take care of yourself too. Leave ample time to get this done. I recommend heading to airport 3 hours ahead of time which is what we did. It kept us chill and stress-free which for us is worth it.

Change Diaper Before BoardingMake sure to get your babe changed in a fresh diaper at the gate before you board the plane. You never know how long you’ll be sitting on the plane before take-off.

Use Bathroom Before Take-Off: Once you’re on the plane, it will be difficult to manage the babe and use the bathroom. Make sure to use the toilet before boarding.

Check Stroller At Gate: We went back and forth about whether to check the stroller with the bags and keep Vida in a carrier, or hold onto the stroller until boarding. We chose the latter, and it worked out perfectly. There is lots of walking in an airport so the stroller not only held Vida, but also a bunch of our carry-on bags too. We kept the Ergo as well so we could continue being hands-free once we checked the stroller at the gate.

Disinfectant Wipes: As we all know, planes are dirty and breed many germs. Be sure to pack disinfectant wipes so you can clean off your armrest and tray table. 

Breastfeed During Take-Off/Landing: If you’re breastfeeding, it’s best to nurse the babe during take-off and landing. This keeps baby comfortable if his/her ears are popping from pressure. It also keeps baby soothed and sleepy.

Bring Hand Pump: If breastfeeding, it’s best to carry-on your hand pump since baby may sleep for longer than expected. This happened to us and I was happy to have it with me to discreetly pump in my seat. I use this one.

Book Window Seat: If breastfeeding, it’s best to book a window seat so you can nurse privately.

vida rose

Flye Baby: Flye Baby could be the best invention known to mankind. Vida totally slept in this for a large part of the flight and it gave us the opportunity to be hands-free. I didn’t watch a movie but totally could have!

Scarf for Mama & Cub: Wearing an oversized scarf will not only keep you warm, but doubles as a blanket for baby too. I wore this one.

Change of Clothes: As we all know, babies spit-up and poop on themselves all the time. That said, it’s best to not only pack a change of clothes for them, but for you too!

Pack Snacks: I always have extra snacks on hand, but since breastfeeding (and ALWAYS hungry) I was even more mindful about packing them. I was equipped with food to last me throughout the flight without having to purchase a thing.

Socks/Booties: Make sure to bring booties for your babe, even if it’s warm outside. Planes tend to get cold and their little feet should be covered.

Pack Toys/Rattles: Be sure to bring a few toys/rattles on board. When Vida was up for the short time she was, it gave her some entertainment. Our favorite is the Nogginstik.

Download iPhone Games: If baby falls asleep in your arms and you have one hand free, it’s beneficial to have iPhone games that don’t need wifi.

Manage Expectations: When going on vacation, expect normal routines to change. For us, the plane ride was easy, but baby girl still had to adjust to a different time zone once in LA. Be prepared for anything!

vida rose

style the bump: postpartum series

style the bump

It’s all about dressing for your lifestyle and right now mine is new-mom mode. While I covered my pregnancy style through a weekly Style The Bump series, I want to share my exploration through post-bump, postpartum life. There’s a lot of pregnancy style out there for inspiration, but what about after you have the babe? It can be another challenging time to look and feel your best, but worth paying attention to. Many of my clients struggle with what to wear. Remaining put together is a key objective, but functionality which includes comfort, being practical, and in my case nursing-friendly is a must. Most women also need to accommodate a changed shape. I still have about 7 pounds to go, and much of my wardrobe doesn’t fit which leaves me with fewer options. I don’t want an overflowing closet full of items that don’t work, and want to feel good without compromising my current needs. I also don’t want to spend tons of money on a size that won’t fit in 6 months from now. While going through the highs and lows of postpartum dressing, I’ve finally found my groove. So here’s a few tips I’ve picked up along the way to help you find yours. As usual, if you’re looking for hands-on-help from me, head to my services page for details!

style the bump


1. RE-WORK YOUR CLOSET! Before baby arrives, I recommend re-working your closet to prepare. This includes moving aside items that won’t fit for a few months, and pulling front and center the ones that do. It also includes pulling together nursing, spit-up, and overall newborn friendly clothing. A Closet Cleanse would be a good investment during this time. Head to my services page for details.

2. SHOP SMART: Since it takes most women up to a year to reach pre-pregnancy weight, I recommend shopping wisely in the interim. While I don’t think you should make hefty investments when your body is in flux, I do think you should sprinkle in newness. Joggers, dresses with stretch, and jumpsuits with undefined waists are a few examples of items that will work for now and later. Skip buying expensive jeans until you reach your goal weight. I also recommend shopping in stores like H&M, Zara and Mango where clothing is price sensitive.

3. A LIGHT HANDBAG: I bought my MZ Wallace handbag because it was lightweight, functional, and had a cool aesthetic. While I don’t carry around a handbag often since Vida was born, when I do it needs to hit all of those objectives. A heavy handbag is not going to fly right now. I also bought this style to use as a diaper bag.

4. STYLISH NURSING BRANDS: Brands like Loyal Hana make nursing friendly clothing that is super stylish and functional. Each Loyal Hana item is constructed with a hidden zipper that gives easy access to the boob. When you’re out and need to feed the babe, coverage is key. I lived in my marni jumpsuit this summer, and have been wearing my christy tee under everything this fall.

5. BUTTON-DOWNS: Since breastfeeding, I can’t wear items that pull over my head which makes button-downs a closet staple. They keep me feeling polished while giving Vida easy access to feed.

6. ACCESSORIES: Now is a time to consider adding a few more to the closet. Scarves, hats and statement jewelry can elevate and personalize a look. Plus, accessories are unaffected by your changing body shape. The faux fur one I wear here is from Zara.

7. OVERALLS & JUMPSUITS: Because most overalls and jumpsuits don’t have defined waists, they won’t hug your mid-section – the part of your body recovering most post birth. The extra room also gives this silhouette longevity with your fluctuating weight. I scooped up these overalls from Old Navy, and bought the black version as well (biggest steal ever btw). Vida hasn’t been the only one wearing a onesie on repeat. Add a sleek blazer or moto jacket to give the overall look a bit more edge.

8. SNEAKERS: Sneakers will be my best friend this season like the Vans I’m wearing here. And with so many cool styles available, I never feel like I’m compromising style. I need to be nimble and heels will be reserved for moments without Vida.

9. GET DRESSED! I know getting dressed becomes trickier with a newborn. You’re tired, you have no time, you’re in recovery mode and the focus is on the baby, not you. But it’s important to get dressed, feel good and empower yourself! Give it a few weeks and lay low in sweatpant-mode while at home, but once out and about, don’t let personal style fall to the wayside. Even if you’re still in sweats during re-entry, switch them out for joggers and pair them with a cute t-shirt and blazer like this look. Or trade out your workout leggings for a pair of leather ones like these this fall.

style the bump

style the bump

style the bump

style the bump

style the bump