spotlight: beyonce and h&m

Beyonce-HM1-720x450

Last week H&M released a new swimwear collection featuring the one and only, iconic Beyonce Knowles (aka Mrs. Carter).  The summer campaign features Beyonce in a few key pieces for the season and according to her are representative of, “the four elements – fire, water, earth and wind”.  In the press release made in March – H&M stated Beyonce is an ideal spokesperson for the campaign, demonstrating “the idea that all women can be all things: strong, vulnerable, sensual, maternal, fun, flirtatious.”  I couldn’t be more thrilled with H&M’s choice to feature Beyonce as a brand ambassador.  As a woman who emphasizes the importance of female empowerment through music, H&M will help send her powerful and vital message globally.  I’ll leave you with these lyrics from one of her songs….and a few beautiful shots from the campaign.  All swimwear available in stores now!  xx – #yoursoulstyle

Run the World (Girls):

Who are we? What we run? The world (who run this motha, yeah)
Who are we? What we run? The world (who run this motha, yeah)
Who are we? What do we run? We run the world! (who run this motha, yeah)
Who are we? What we run? We run the world
Who run the world? Girls

o-BEYONCE-HM-BIKINI-570-1 042513-Beyonce-HM-600 Beyonce-HM-04 Beyonce Beyonce modeling H&M bikinis o-BEYONCE-HM-BIKINI-570

photo credit: Inez van Lamsweerde and Vinoodh Matadin

spotlight: muzungu sisters

Muzunga

Earlier this week I posted this pic on instagram of an amazing bag that I found in Harper’s Bazaar.  While flipping through the mag it noticeably stood out on the page thus beginning the deep dive into where this piece of perfection had been sourced from.  Enter Muzungu Sisters!  Dana Alikhani and Tatiana Santo Domingo are the co-founders of the brand and their mission is to “promote fair labour practices by showcasing artisan-crafted goods from around the world”.   The online store was born in 2009 and Dana and Tatiana’s goal is to “shine a light on the rare artistry found in various communities, and to stimulate those local economies, all while providing customers with timeless, hand-selected items of impeccable quality and style.”  I have become an instant fan of the product (and philosophy) and I’m thinking you might too!  Shop the site here and read the bio behind each item – everything has a story.  I’m currently coveting these. *above photo via here

Screen Shot 2013-04-24 at 10.21.16 PMdelphine delafon x muzungu sisters III

Screen Shot 2013-04-24 at 10.06.59 PMenamel hoop earrings

Screen Shot 2013-04-24 at 10.27.02 PMdark blue stitched kaftan

Screen Shot 2013-04-24 at 10.14.46 PMdenim bali sarong

Screen Shot 2013-04-24 at 10.29.40 PMtasseled dress

Screen Shot 2013-04-24 at 10.31.54 PMembroidered zebra shawl

Screen Shot 2013-04-24 at 10.36.17 PMwayuu mini mochila x

and the adventure begins (or continues)…

dd279bf478c9a30b477d606c3c27f154

Hello friends!  I hope you have had a lovely week.  Mine has been pretty cathartic since my corporate America career came to a close (yesterday was my last day as a 9-5’er).  I am ecstatic about this next step and look forward to new endeavors, especially the evolution of Your Soul Style.  You have all been a crucial part of this journey and have given me the courage to make this change so I thank you for that.  This community of women is what inspires me and the adventure has only just begun.  Stay tuned – I have just scratched the surface.  In the meantime, you know where to find me.  *photo via koray birand for harpers bazaar

Here are a few of my favorite links from the week that I thought you may enjoy!

I’ve watched this about 50x already this week.  THANK YOU from the bottom of our heart Brian (from sharkpig).  password: wonderful

I have always been a fan of these even though the past few years have trended differently.  What’s your take?

Can someone please tell me how I can get my hair to do this?

Now that I will be working from home, I’ll need some home office sprucing.  This and this look good.

I love when this happens before the season really takes off

I’ve been putting this off for a few weeks but I finally think I’m ready to do it again

If you’re a collector of items from around the globe, check this out

I hope you have a fantastic weekend planned ahead!  Stay beautiful, strong and inspired.

*follow me on instagram, facebook, pinterest and twitter!!

read: fashion and feminism

720a756e8015537de8a4fc1c83721881 photo via here

The fuel behind ‘your soul style’ is to send the message that you can achieve empowerment through style .  I have been on a relentless journey of self discovery and part of my learning (and growth) is that that self expression and empowerment are one in the same.  I want to continuously share this perspective with you so that if you haven’t fully embraced ‘your soul style’ yet – let me help you get there.  It is so important that women keep pushing forward because although we have made extensive progress – it ain’t over.  As part of this project I will be periodically sharing articles that are aligned with this mission.  This write-up by Leah Bourne at forbes discusses the double edge sword women have had to deal with while navigating through ‘gender politics’.  Click here for full article.   – xx #yoursoulstyle

Be the change…

Since my recent trip to India I feel very connected to the country and after hearing about the most recent tragedy –  my heart is heavy.  If you don’t know what happened, you can find an article here.  I am reminded that although India is taking steps towards economic growth, progression, equality and human rights – women still face continued violence.  As American women we cannot take for granted our freedoms and although not a perfect system here, we are beyond fortunate to be where we are.  At the same time, let’s ensure we stay educated on world issues and do what we can to keep pushing the needle forward in whatever way we can.  One organization that I donate to is called Somaly Mam.  “The Somaly Mam Foundation (SMF) is a nonprofit organization dedicated to the eradication of sex slavery and the empowerment of its survivors, led by the vision and life’s work of Cambodian survivor Somaly Mam. Founded in 2007, the organization’s multilateral approach helps victims to escape their plight, empowers survivors as next-generation activists, and engages governments, corporations, and individuals in the fight.”  I learned about this cause in “Half the Sky” by Nicholas D. Kristof and Sheryl WuDunn.  This book enlightened me on the oppression of women worldwide and how they are able to turn tragedy into opportunity.  It provides tons of information on varying organizations that could all use some of our support.  Even from way across the pond in America, we can make a difference.  As a small contribution to ensure that what happened in India ceases everywhere, let’s ALL get involved where we can.  ~ Namaste

change the world

be the change